The global economic recession has caused a decrease in sales for a large number of international companies. This has forced the international business community to reevaluate their strategies and no longer depend on traditional markets such as Asia, Europe and the United States.Latin America seems to be a very good option as an emergent region.
Quick facts about Latin America
Latin America is made up of the following countries: Brazil, Mexico, Argentina, Colombia, Chile, Peru, Venezuela, Guatemala, Ecuador, Costa Rica, Cuba, Uruguay, El Salvador, Paraguay, Bolivia, Panama, Honduras, Nicaragua, Guyana, Suriname, Netherlands Antilles and Belize.
Spanish is the most widely spoken language in the region. Portuguese is the official language in Brazil which is the most powerful economy in Latin America.
In general, the business community speaks English.
The population in Latin America is 569 million people approximately. This is an ideal market to develop since the region has been experiencing stable democracies and increased disposable consumer income.
Advantages of doing business in this region
1. Low labor costs Wages are much less than in more developed countries. This allows companies to keep a low overhead cost.
2. Tax incentives Some countries, such as Panama, have pursued special programs to attract foreign companies by attributing low tax rates to foreign companies willing to invest in the country. This has been a successful strategies which has been adapted by other countries in the region.
3. Low cost of living Businesses can set up offices at very low cost. Real estate, food, health care services are a fraction of the price that you would pay elsewhere.
4. Importance of tax free zones This is a very important trade and business platform in the region. The great thing about these zones is that companies pay very little or no duty on their earning which allow businesses to reinvest into their development and promote faster growth.
The advantages stated above will definitely help foreign companies invest in this region with lower risks.
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